INFRASTRUCTURE & ARCHITECTURE DEVELOPMENT FOR ADTECH COMPANY
The last decade has seen the transfer of infrastructure to clouds and the development of cloud technologies. Clouds are perfect for both startups and a wide range of Enterprise clients. They eliminate the need to build and maintain their infrastructure and DevOps team and have ready-made PaaS & SaaS solutions. They are often able to work according to the Pay As You Go model. However, cloud technologies are characterized by:
- the high cost of network traffic;
- insufficient optimization of PaaS solutions for specific tasks;
- poor comparability of capacities in the cloud and real physical servers.
Consequently, a considerable cost increase of cloud infrastructure and emergent restrictions is highly noticeable for High Load & Big-Data projects.
Our team has come a long way from using the cloud to its On-Premise platform, which combines the flexibility and low cost of On-Premise with the reliability of the cloud.
This allowed us not only to decrease technical costs exponentially but gave rise to the successful construction of High Load & Big Data projects, such as Admixer Advertising Exchange.
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